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What is Event Management and How to Kick Start Your Career Path

If you are in the job market, you may have considered event management. This industry involves overseeing and managing details for various events, depending on your specialization and company.

Experts are planing aboutEvent Management

Event managers help clients plan all sorts of events for organizations, including schools, businesses, and charities. They work with their clients to turn their ideas into reality. Event managers handle the tedious jobs that go into making a party possible, and they strive to exceed expectations.

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What Does an Event Manager Do?

Event management jobs have multiple responsibilities, including:

  • Determining the event’s purpose and create a list of objectives, budget, and action plan to see things through
  • Defining the event’s size, location, time, and cost
  • Locating, inspect, and book venues
  • Hiring and managing event staff
  • Negotiating with suppliers and clients to buy or rent equipment
  • Managing the spending, bills, and payments
  • Coordinating services like food, drinks, boarding, and transportation
  • Creating guest requirements like dress code and ticket prices
  • Monitoring the event as it occurs

Depending on your type of event management, you may organize a wedding, festival, awards ceremony, business conference, or video game convention.

events planning

Event managers estimate the attendance and cost of the idea presented, and they handle the event’s logistics. An event planner will acquire the necessary supplies, register guests, find a venue, and pay everyone involved.

Types of Event Management

When looking for an event management company, you may wish to figure out your specialization. Some common types of event coordinators include:

  • Convention planners
  • Meeting planners
  • Exhibition organizers
  • Event planners

A convention planner works with conferences and conventions for organizations. You may work with a trade show, professional association, convention center, or hotel. Convention planners work with the organization and location to manage special requests, food, and guest services within the client’s budget.

Meeting planners plan massive meetings with corporations or healthcare professionals. They manage conferences, business meetings, and meetings with multiple professions. The events can occur online, in-person, at the office, or offsite, depending on the required size.


An exhibition organizer plans, promotes, and produces displays for artists, architects, fashion designers, and other creative fields.

Lastly, an event planner can work with social events like weddings, reunions, anniversaries, and sweet sixteens. Others focus on corporate events like galas, product launches, and award ceremonies. Some even work with nonprofits to plan charity events, like food drives, banquets, or races.

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What Are the 5 C’s of Event Management?

The 5 C’s of event management are as follows.

  1. Concept
  2. Coordination
  3. Control
  4. Culmination
  5. Closeout

These C’s cover the planning, creating, managing, occurring, and ending of the event. Remembering them will help you meet your client’s needs, acquire the necessary supplies, handle staff well, see the event through, and pay everyone involved.

What is an Average Day in Event Management?

Event management companies usually fall within these designations:

  • 19% civic, grantmaking, professional, religious, or similar organizations
  • 11% food and accommodation services
  • 10% entertainment, recreation, and arts
  • 10% support and administrative services
  • 5% self-employed
planning events

During an average day, an event manager will meet with clients at the office or over the phone to determine their objectives.

They may also visit convention centers, hotels, or other locations to see if they fit the client’s needs. Event managers travel between meeting sites, stores, and offices to ensure everything moves as planned.

Event managers typically work full-time, with many putting in overtime to see their work complete. As deadlines approach, they work odd hours and sometimes weekends.

Event Management Salary

The median pay for an event manager is $51,560. The highest 10% make $88,360 or more and the lowest earn $29,240 or less.

Working with support and administrative service companies will earn you the most at $53,980, while entertainment, recreation, and arts companies offer $44,310.

Between 2019 and 2029, event management should grow 8%, which is above average compared to all jobs (4%).

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How to Become an Event Manager

Many careers in event management require a bachelor’s degree. Try to take event management courses at a college. Some schools have degrees in event management, but you can get by majoring in business administration or management, communications, or marketing.


If your school does not have one, try to look elsewhere for an event management course. Academic training can get you more responsibilities on the job, but you may also have an increased salary and more opportunities.

While not required, you could advance your career by earning some certifications.

A Certified Meeting Professional certification from the Events Industry Council can advance your career. You will need proof of education and experience, and you must pass an exam on risk management, finances, facility services, strategic planning, and logistics.

You can get designated as Certified in Exhibition Management from the International Association of Exhibitions and Events, which will help if you plan on becoming an exhibition organizer. You need to complete nine event management courses for this certification.

A Certified Government Meeting Professional credential helps if you plan on organizing events for the local, state, or federal government. You learn travel regulations and purchasing policies during their three-day course and exam. However, you do need at least one year of experience and membership in the Society of Government Meeting Professionals to qualify.

You can also get wedding planner certification from the Association of Certified Professional Wedding Consultants or the American Association of Certified Wedding Planners.

managing events

If possible, try to earn experience in event management at your current job, at universities, with volunteer organizations, or by shadowing a professional. Having these on your resume makes you an attractive candidate.

When preparing for your interview, check that you meet these requirements:


  • High energy levels
  • Verbal and written communications skills
  • Incredible customer service capabilities
  • Professional presentation skills
  • Motivational and entrepreneurial style
  • Leadership skills
  • Ability to think quickly
  • Can work with all sorts of people
  • Negotiation skills
  • Multitasking abilities
  • Ability to anticipate problems and prepare solutions

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